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2024
Hanamochi
The project was to create a concept for a mochi donut bakery with inspiration from traditional Japanese motifs to reflect the product's origin.
Illustration
Packaging Design
Branding & Identity
Project /
Food Packaging
The Objective:
I was tasked with creating a brand strategy, branding, and packaging that reflected the brand's playful and friendly tone of voice to make sure that it appeals to the target audience.
Deliverables:
Logo, packaging, loyalty card, place cards, staff uniform, souvenir, exterior signage.
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